...yes, for the hundredth time, you still need SEO if you want to rank for competitive terms!
Have you noticed an increase on articles praising social media and asking, “do we really need SEO?” Well let me answer that for you, YES. Social media is mighty powerful, true, but it’s not a substitute for SEO, it’s part of it.
Here are some of the really, really basics some non-believers of SEO are missing.
Title tags. That’s the most important part of a page and I still see people going crazy about Twitter and linking to pages with “Home Page” as a title.
Site structure. Your site’s structure matters. The right way? Picture a library. Libraries are organized in coherent ways like subjects or authors. The “I don’t care about SEO way?” Picture a 7-year-old organizing the library.
Header tags. You know the h1, h2, h3…? Very underestimated. It affects your SEO regardless of how many friends you have.
Link structure, images, keywords, files… agh. It’s all important! So unless you’re trying to rank for obscure keywords, you’re going to need all the firepower you can get.
So don’t make social media the excuse to stop learning or explore further, because it’s not an SEO substitute.
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