Adobe Acquires Omniture!

Imagine a PDF document with some kind of cookie that could tell you how many times it has been opened! Sounds cool right? Well, it could happen soon. Adobe (the ones behind Acrobat, Photoshop, Dreamweaver, ColdFusion and a bunch of other cool software) has officially acquired Omniture (the web analytics software).

(The information release letter is bellow)

Though I’m not sure about the possibilities, Adobe and Omniture make a very exciting combo – in theory anyway.

Adobe is like Google for software. I think more people use things like Acrobat Reader or Adobe Flash Player much more than Google and its tools. I can’t help but to imagine all the cool things that could happen with these two working together.

Omniture will become the “Omniture Business Unit” of Adobe. There are no plans to discontinue Omniture services.

Here’s the letter everyone received today,

Dear Omniture Customer,

Adobe Systems Incorporated is pleased to announce its recent acquisition of Omniture, Inc. We’re excited about the opportunities this combination creates. By combining Adobe’s content creation tools and ubiquitous clients with Omniture’s Web analytics, measurement and optimization technologies, the company will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content, platforms and devices. To learn more about the acquisition, please visit: http://www.omniture.com/en/company/adobe_faq.

We are committed to a smooth transition for our customers. Customers will be notified if there are any changes to their account teams. Above all, we’re pleased to continue helping your organization optimize your business performance through innovative products and services.

In addition, Adobe respects your privacy and is committed to protecting it. We encourage you to visit http://www.adobe.com/misc/privacy_omniture.html to review our policies and the choices you can make about the way your information will be managed. In particular, please note changes to your personal information or privacy preferences may need to be entered on both sites. As always, each time you receive a marketing communication regarding our products or services, you will be given the opportunity to opt-out of receiving similar e-mail in the future. To best serve our customers, we may choose to integrate Omniture’s contact database, including your information, into Adobe’s database in the future.

Again, we’re excited about this opportunity and look forward to continuing to serve your needs.

Thank you,

Omniture

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