Yellow Pages 360 Solution

Put your business on the top of search engines like Google, Bing and Yahoo!

Connect your business with millions of ready-to-buy surfers and attract the kind of leads that will grow your business. With Yellow Pages 360 Solutions you will also get powerful insights to reach more customers that are interested in your business.

The Yellow Pages 360 Solution… You’ve probably heard one of these commercials (at least in Vancouver, Canada), part of the very aggressive off-line marketing campaign from Yellow Pages Group.

It’s a smart move – if done right of course. With the resources like the a company like Yellow Pages it’s viable to roll out TV, radio, and print ads for  a their spanking new 360 Solution (or 360 Solutions. Today in the radio they said it singular, but in this Yellow Pages Youtube promotional video it’s 360 Solutions).

But I did a quick search on Google for “Yellow Pages 360 Solutions”, which I assume is a phrase customers hearing and watching these ads on radio, tv and print are searching for, and I didn’t find any results that would lead me to the 360 solutions page – http://www.yellowpages.ca/360

I wonder what the Yellow Pages strategy is for the 360 Solution campaign in is, terms of SEO.

SEO basics of the The Yellow Pages 360 Solution page:

Let’s take a quick look at the title and meta information and try to guess what they’re optimizing for.

• the URL is http://360.yellowpages.ca
• the page title  is  “Yellow Pages Advertising”
• the meta description is “Attract more customers with the Yellow Pages 360 Solution.”
• there is no h1

Other than the URL, it seems they’re not optimizing for the keyword “Yellow Pages 360 Solution”.

Also, take a look at their Google linking profile: http://www.google.com/search?q=link:360.yellowpages.ca. It might not be the best profile, but opensiteexplorer.org reports nothing so…

Really? No links for the 360 Solutions page?

Okay, I’m writing what comes to mind right now, but I didn’t expect this page to have no links. Perhaps I’m not on the right page?

Another thing…

Typically, if you have off line advertisement you want to track online you would create unique URLs for each campaign and hope the visitors go to that URL allowing online tracking.

For example, the radio commercial could’ve emphasized yellowpages.ca/YellowPagesAdvertising so that when people remember that sentence and search for it, they enter the page through  that URL. The TV commercial, to keep the example going, could emphasize yellowpages.ca/36oSolution. Accordingly, people who enter through /YellowPagesAdvertising are attributed to the radio and those who /360Solutions are attributed to the TV.

If they don’t want the visitors, let’s see if I can get them.

Or in other words, I don’t understand what they’re doing, so I’ve written this post hoping to rank for the keyword Yellow Pages 360 Solution. I’ve only optimized on-page things, butI wonder I’ve written enough to get the search engines attention.

Let’s see what happens….