Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

Is it Possible to Pursue Separate Goals with Social Media?

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Here’s an interesting situation brought to me by my good friend, Jane Doe. She’s an academic pursuing a PhD in political philosophy by day and going after a dancing hobby by night. Jane wants to start using social media for both; (a) to follow other academics and help build his reputation as a political philosopher […]

Trust – Another Reason To Be Out There

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Last night at Third Tuesday Vancouver Nate Elliot (http://nate-elliott.com), a market researcher and Principal Analyst at Forrester, gave a great presentation on social media and “influence”. He covered many interesting points, but the one thing that stood out above all others for me: “People trust other consumers more than they trust ads OR third party […]

Groups on TweetDeck – what are yours?

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A common mistake most of us make when joining Twitter is using twitter.com. Then we discover applications like TweetDeck, go “aaaahhhh,” and start funneling tweets into groups. I’ve thought of a few ways to organize these groups – numbered (1,2,3,4); US threat-style colours (green, orange, red); descriptive (close friends, news, hot bloggers) –  and wonder […]