Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

Farewell ASICS. Thank You!

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After three and a half years, yesterday I left the office for the last time as a member of the ASCIS Global Ecommerce team. I am going to miss ASICS and the people I worked with. A lot happened under the ASICS umbrella. I came to Japan, got married, had my first child, made good […]

30 Day Work and Personal Review – July 2016

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Time… I don’t have it anymore. Writing and exploring new ideas has been one of the many things I enjoy doing, but no longer have the time to do so. Between the Tokyo lifestyle, being a new dad, and in an industry that moves faster than anyone can keep up with… well… let’s say things have […]

Artsy Tableau Visualizations

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It happens every now and that that, through just playing around with Tableau, I get some interesting visualizations. To be honest, most of the times this happens I’m just throwing metrics and dimensions around like rice on a wedding. In other words, don’t ask me to redo these, because I have no idea how I […]

Tableau TDE vs Live DB Connection

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These last few days I’ve been exploring the best setting for enterprise analytics when using Tableau. Tableau, like most tools, has database connectors that allow live connections to your database. But one of the benefits of Tableau is able to extract data, package it in a Tableau friendly format (.tde) and boost speed of calculations […]

A New Life As Dad and Other Work Thoughts

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I’m sitting on a train on my way to my in-laws, we’ve been staying there for 3 nights now. The train is good. It allows some time to sit back, think, and create posts like this. The kind of post closer to an out loud thought than anything contributing to whomever reads this blog. So […]

My First Marketing Plan, 11 Years Ago

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I just came across a few old photos of what could possibly be my first marketing plan for a private company and though I would share. This was around summer 2004. I had already worked 8 months as a Program Assistant with the Communication Department Coop Program at SFU, but this was my first job with a […]