It’s true, social media is a tough sell for business – and understandably so. Execs want numbers, data, percentages… something other than opinions on how spending time and resources on Facebook or Twitter is worth the money – ROI. To illustrate, allow me to share a brief conversation I had last week.
How To Track Clicks On Your Shortened Links
Yes, you can track how many times people click on your shortened link. From the different choices out there I’ve only tried TweetBurner (www.twurl.com), the one I use, and www.bit.ly, another popular choice. Here’s how to set it up so you can track your shortened clicks usign twurl.com, regardless whether you shorten them at the […]
Is Your Company On LinkedIn?
If you joined LinkedIn back in 2004 but haven’t been active it in the last couple of years, you might not know of some of the features added to this powerful social network. Some of the people I’ve talked to lately were very surprised to hear you could search company profiles on LinkedIn, even though […]
Why You Should Have Video On Your Site
[viddler id=13d46688&w=350&h=305] The rule of thumb is YES, you should have video on your site. Why?
You Will Want This Metric Tool
Exciting new features from Radian6 from radian6 on Vimeo. I want to bring up Radiant6 as one of those tools you, as an business owner or professional who is interested in what’s being said out there, should have an eye out for.
Is it Possible to Pursue Separate Goals with Social Media?
Here’s an interesting situation brought to me by my good friend, Jane Doe. She’s an academic pursuing a PhD in political philosophy by day and going after a dancing hobby by night. Jane wants to start using social media for both; (a) to follow other academics and help build his reputation as a political philosopher […]
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