Like most of you, I constantly receive promotions over email, which I check on my BlackBerry on my way to work. I’m always victim of frustrating usability issues thanks to having a BlackBerry (Pearl Flip) phone. At least in North America, everything seems to be targeted to iPhones and Androids. Granted, creating an email campaign that’s perfect […]
Mailchimp for Vancouver SEM Meetup Communication
Last week I used Mailchimp, a popular email service provider, to send a newsletter-type email to the Vancouver SEM Meetup group. This idea came about while thinking a better way to communicate with the group’s members. Mailchimp offers pre-designed formatting, tracks clicks, opens, and a ton of other information I thought I could take advantage […]
I Want To Know, Not Buy!
Today I received a promotional email from Moores Clothing, a store I visit from time to time. It was titled “Don’t miss your last chance for huge savings during our Year-End Sale!” I clicked and browsed the content for two seconds – literally – and erased it. I’m not planning to buy anything right now, […]