I’ve already talked about videos on your site and how important it is for you to have one or two laying around. The problem is that, even though video enhances user experience, search engines and some visitors are not able to understand video content. That’s where captions come in. Adding captions to your video will […]
You Will Want This Metric Tool
Exciting new features from Radian6 from radian6 on Vimeo. I want to bring up Radiant6 as one of those tools you, as an business owner or professional who is interested in what’s being said out there, should have an eye out for.
Trust – Another Reason To Be Out There
Last night at Third Tuesday Vancouver Nate Elliot (http://nate-elliott.com), a market researcher and Principal Analyst at Forrester, gave a great presentation on social media and “influence”. He covered many interesting points, but the one thing that stood out above all others for me: “People trust other consumers more than they trust ads OR third party […]
Divide and Conquer (and Marketing)
A couple of days ago I got into a bit of a heated discussion about online marketing strategies. My partner, a young woman who I’ll call Lisa, defended the idea that the “dividing and conquer” marketing strategy is not the best idea for what she wanted to do – *gasp!* According to her, it would […]
Book Comparison – Web Analytics and SEO
Book Comparison: Web Analytics: An Hour a Day and Search Engine Optimization: Your Visual Blueprint for Online Internet Marketing.
Online Strategies Your Website Should Have By Now
Around six years ago I became interested in a company that made air-powered cars, Motor Development International (MDI). Air-powered cars, cool right? I entered my information to receive updates but, in the first year, I maybe received two of the most boring updates I’ve ever seen. For following years I visited the site but nothing […]