Yes, the Google Analytics Individual Qualification (GAIQ) exam exists, and I just passed it! Indeed I’ve been polishing my skills. First, the Advanced SEO Certification I mentioned on my last posts; this week was the GAIQ; and next will be…shhh, it’s a secret. I enjoy learning new things, which is good since constant learning and […]
Captions on Your Videos Help Your SEO/SEM
I’ve already talked about videos on your site and how important it is for you to have one or two laying around. The problem is that, even though video enhances user experience, search engines and some visitors are not able to understand video content. That’s where captions come in. Adding captions to your video will […]
SEO Basics: You Can’t Pay Google to Be 1st
I keep meeting people who still believe you can pay Google to influence search results. Well, can you? Yes and no. When you make a search query in Google you get (a) unpaid “search results” and (b) paid “AdWords ads.”
Relationship SEO – After Valentine’s Special
Valentine’s Day is a great time for single people to reflect on what they’re doing to be found by cupid – your “single rankings.” So, how did you do? Didn’t get a lot of visits from potential buyers? Then you might want to work on your Relationship SEO. It’s simple. Apply the same principles for […]
Have a Sitemap.xml, it’s good for your site.
Last week, on the Skytrain, I had an interesting conversation about website optimization with a business owner . The man was comfortable using the Internet and managed his own website but, like most people, that was it – he wasn’t a web developer, designer or techy guy. At one point we talked about sitemaps, and […]
Choosing a Company Name for Robots And Not People?
Talking about online marketing strategies – URLs and SEOs